research costs. design cost. development cost. admin cost (server, email, domain). debugging cost. seo cost. ongoing support cost. travelling cost. homework how is Symbiotic going to be a solution for a client? - needs to be clear - why are we charging more - what is the kind of client we are looking for - clarity, clarity, clarity what is my bottom level client? ie £ 5000 or above? "expensive but good" move TOWARDS something.. Symbiotic What are the values that i want people to have of Symbiotic? Vision statement. What values does the company have? Heart space.